2017 was a year in which the world started to wake up to the damaging effects that plastic is having on our environment.
Our parent company is Eve of St Agnes, an award-winning natural beauty brand and last year, we made the decision to remove all plastic bottles from our product ranges. We wanted to go a step further and eradicate all plastic from our products.
We set ourselves the challenge to create a range of toiletries and beauty products that were entirely free from plastics. Although a lot of plastic bottles in the UK are recyclable, not many of them actually make it to the recycling bin. In fact in the UK16 MILLION PLASTIC BOTTLES EVERY DAY*are not recycled but end up in landfill, or discarded.
Most plastic bottles in the UK are manufactured in China, so they have already traveled nearly a third of the way around the world before they get to the UK. Each plastic bottle will be placed within an individual plastic bag, to protect it on its journey - that's a lot of plastic!!!